Investment Criteria
We help build brands’ national presence and establish reputations for positively influencing how people experience life. Our target focus is to improve quality of life through the deployment of innovative products and services.
Criteria
EBITDA
- $5MM-$20MM
Geography
- Midwest focus, national scope
Status
- Growing
- Stagnant Growth
Business Model
- Manufacturing
- Value-added distribution
- Services
- Branded product or service
- Preference for B2C or B2B
Target Industries
Health and Wellness
We look for products and services targeting health and wellness. These would generally target unregulated products and services sold to consumers through retail, e-commerce and other appropriate channels
Key segment examples:
- At-home testing
- Braces, support and pain management products
- Alternative/naturopathic medicine
- Clean eating
- Body treatments
- Health improvement services
- Wellness services
- Mental wellness products/services
- Therapeutic and other non-clinical solutions
- Coaching/healing services
- Private duty nursing/homecare services
In and Around the Home
We seek products and services that address the needs of homeownership, including maintenance and enjoyment.
Key segment examples:
- Smart home products/services
- Home leisure
- Kitchen
- Outdoor living
- Security
- Home care
- Outdoor products/leisure
- Technology/electronics
- Home improvement
- “Handyman” services
- Outdoor maintenance services
- Indoor maintenance services
- Home equipment maintenance & installation
- Interior design
- Natural/eco-friendly products
Recreation and Fitness
We’re interested in product and service companies that are meeting the growing demand for fitness, recreation and adventure.
Key segment examples:
- Smart outdoor recreation
- Wearables
- Athleisure
- Home exercise
- Mobile & digital health/fitness
- In-home product installation services
- Unique fitness studios/programs
- Personalized offerings (products & services)
- New product innovation
- Fitness events