Investment Criteria

We help build brands’ national presence and establish reputations for positively influencing how people experience life. Our target focus is to improve quality of life through the deployment of innovative products and services.



  • $5MM-$20MM


  • Midwest focus, national scope


  • Growing
  • Stagnant Growth

Business Model

  • Manufacturing
  • Value-added distribution
  • Services
  • Branded product or service
  • Preference for B2C or B2B

Target Industries

Health and Wellness

We look for products and services targeting health and wellness. These would generally target unregulated products and services sold to consumers through retail, e-commerce and other appropriate channels

Key segment examples:

    • At-home testing
    • Braces, support and pain management products
    • Alternative/naturopathic medicine
    • Clean eating
    • Body treatments
    • Health improvement services
    • Wellness services
    • Mental wellness products/services
    • Therapeutic and other non-clinical solutions
    • Coaching/healing services
    • Private duty nursing/homecare services

In and Around the Home

We seek products and services that address the needs of homeownership, including maintenance and enjoyment.

Key segment examples:

    • Smart home products/services
    • Home leisure
    • Kitchen
    • Outdoor living
    • Security
    • Home care
    • Outdoor products/leisure
    • Technology/electronics
    • Home improvement
    • “Handyman” services
    • Outdoor maintenance services
    • Indoor maintenance services
    • Home equipment maintenance & installation
    • Interior design
    • Natural/eco-friendly products

Recreation and Fitness

We’re interested in product and service companies that are meeting the growing demand for fitness, recreation and adventure.

Key segment examples:

    • Smart outdoor recreation
    • Wearables
    • Athleisure
    • Home exercise
    • Mobile & digital health/fitness
    • In-home product installation services
    • Unique fitness studios/programs
    • Personalized offerings (products & services)
    • New product innovation
    • Fitness events

Improving quality of life through innovative products and services